Ask Me Anything: Marketing Automation

Join AWTC's Ask Me Anything on Friday, October 27 at 12:30 pm ET to learn about marketing automation from Genevieve Borello, MPA, CAE. How can technology and automation make our marketing efforts less painful? What can automation be used for? Bring all your marketing automation questions and join the AMA!

Genevieve Borello, CAE, MPA, is responsible for overseeing the American Bar Association's Tax Section's membership, marketing, and diversity initiatives. With 13+ years of association experience, Genevieve thrives on the puzzles that are associations and trying to figure out new, engaging ways to help associations truly be inclusive and innovative.

Genevieve is an ASAE NextGen alumna and currently serves on the ASAE Membership Professionals Advisory Council, the Association Women in Technology Champions Programming Committee, and the Association Insights in Old Town Planning Committee.